Brand brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

Brand brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

Motivated because of the success of electronic banking institutions like Revolut and N26 the group of committed specialists has added their savings that are own money to start out Lion Lender.

The core team comes with specialists who possess substantial experience with finance, IT, marketing, company development, information security and appropriate. These are generally originating from worldwide banks, major regional IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the step that is first produce an electronic digital bank in Russia.

Their objective would be to raise the monetary literacy associated with the population that is local. Everybody needs to have simple and access that is convenient economic solutions without borders – global, and realize plainly most of the advantages and dangers of financial loans.

The business had been started in 2018. Since that time the group ended up being taking care of IT-system, general market trends, item development, etc., plus in 2019 the entity that is legal procedure company ended up being founded and product product sales had been launched. Presently, the united team is composed of 28 specialists. The mortgage profile at the brief moment is EUR 2 million, with revenues of nearly 100 thousand euros.

“Lion Lender” can be a brand that is unusual for the business in Russia. The overwhelming most of the MFIs brands in Russia are attached to ‘cash’ or ‘money’. The group chose to utilize the European approach in operating the company and branding. More over, the scientists found that prospective clients are not responsive to the organization title into the short-term loans market. It’ s most crucial to own a beneficial item and marketing that is excellent. Lion as being an icon of security, self- confidence, and obligation, that is crucial whenever using cash.

How it functions?

The entire process of acquiring new customers is very directly forward- the possible client searches for short-term loans on the internet and sees an advertising on the net then extends to Lion Lender’s internet site.

Then your customer can select the mortgage quantity as well as the loan term they want. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills when you look at the form because of the information that is personal for assessment and scoring purposes. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to come to a decision associated with application for the loan approval. In the event that loan is authorized, the customer should signal the contract with the electronic signature and from then on, the mortgage is provided in moments towards the client’s bank card or account. Most of the procedures simply simply just take significantly less than 20 mins for brand new consumers and also less time for consistent consumers.

The advanced IT system by having a scoring that is external enables approving loans simply to accountable borrowers. Also repeated customers go through the scoring system once more. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over 15% of repeated applications. Lion Lender intends to retain the stability involving the high development of their company therefore the loan profile quality later on. Nevertheless, once the loan defaults, Lion Lender utilizes certified collection agencies to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The goal audience is people over 30 with family members, whom knows whatever they require cash for, just how much as well as just how long. They don’t make an application for the most or even for a maximum term which leads to spending the mortgage straight right right back reliably as well as on time.

The typical client is a family members man/woman, 33 years old with typical earnings around EUR 550, additional or maybe more training, smartphone and online users. The retention price is finished 50% now. Later on, they’ve been about to raise the coming back clients base to 75%.

The income that is average of clients is very high and as a result of the plumped for potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. Furthermore, the scoring system has been doing its work by continuing to keep the standard price for the borrowers low. The goal is to take care of the standard price in the present degree, since this is certainly a motorist for development inside their selected development strategy.

The item

Presently, only 1 item exists for investment- the loans that are short-term the income (under 1 month). The attention price is managed by the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. This will be in line with all the competition.

Presently, the group is working constantly to offer the chance to provide our customers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and mobile application.

The normal loan for brand brand new clients is about EUR 140, as well as the typical loan quantity for perform clients is EUR 210. Probably the most regular loan purposes are spending money on bills or even for household shopping.

Present situation and Future

The Russian market is quite competitive in micro-financing services, so it’s extremely important to own a business model that is solid. The primary rivals would be the solutions which have the exact same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and currently accomplished quite high brand name understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Regional legislation could be the challenge that is main Russia. The Central Bank of Russia slice the interest from 1,5percent a day to at least one% per pay recently and issued brand new legislative initiatives which are advantageous to clients but make the micro-financing company more difficult.

As a result of Lion Lender’s primary goal -building a digital bank in Russia they concentrate on the neighborhood company, but as soon as its accomplished, they’ve long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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